One of the biggest reasons advertising has shifted dramatically in the past 5 years, is AI. The advancements going on in this industry are pretty remarkable, and as you might imagine the Kingpins like Facebook & Google have used it to their advantage.
Now, the advertising platforms are almost entirely run on artificial technology and sophisticated algorithms that get smarter and more efficient every single day!
And since Facebook is a social “community” and Mark Zuckerberg believes in the user over the advertiser…
The algorithm is designed to maximize the end user!